Design Concept
I was commissioned to review and redesign the existing logo keeping an essence of the original identity that had served them well. This has resulted in a revitalised brand identity that truly reflects the energy of this inspiring organisation.
"I, and many of my colleagues, have had a wonderful experience working with Joel.
Clean energy underscores everything we do, yet this wasn’t mirrored in our previous brand. Joel took the time to understand us – the organisation, the various perspectives of the team who care so much about what we do, and of course our work. He understood the essence of the organisation and ensured that clean energy was present in the new visual identity he created for us. The process Joel took us through was thorough, including multiple options as a starting point for collaboration with our team on the eventual selection of the new identity. The completed brand is more than we could have hoped for – energetic, clean, attractive. It provides a visual reference straight to the heart of our work and aligns beautifully. We will continue to work with Joel, and I have no hesitation whatsoever in recommending him."
Matt Whitehead
Director of Fundraising & Communications, Renewable World