Wild Republic – Roar Campaign

As part of Wild Republic’s new creative and marketing strategy, I was tasked with designing a captivating poster, focusing on their toy lion collection, to coincide with a theatrical release. Collaborating closely with the creative director and in-house photographer, we developed a visually striking concept that placed the toy lions in a highly detailed, photo-realistic environment. Each lion was individually photographed, allowing us to isolate and position them separately within the scene. For the background, we carefully blended multiple stock images, creating a seamless, immersive landscape that brought the toys to life in a dynamic, cinematic setting. The title treatment was designed to enhance the overall impact of the poster, amplifying its theatrical references and enhancing its cinematic quality, creating a powerful and impactful visual statement.