Design Concept
It was an absolute privilege to be asked to help establish the brand strategy and creative identity for a new challenger in the longevity supplement market. The primary aim is to cut through, resonate and emotionally engage with the target audience. While many supplement brands centre around personal gains and individual performance, we developed a tone of voice and visual language that brings the family and loved ones firmly into the picture.
In addition to the Liv100 and OutLiv logos, a 100 graphic was created to illustrate this concept. It not only references the ingredients within the formula, but it visually supports the Liv100 positioning statement: Redefining longevity as a shared pursuit, not an individual aspiration.
