The Combination Club

The Combination Club is a Harpenden based boxing club that offers fitness and technical boxing classes for all ages. I was asked to create the brand identity for this new and exciting business. After collaborating closely with the owner on the project a distinctive and unique visual language was developed to enable the business to punch above its weight. The abstract icon created, referencing a punching fist and the initial M, is used to great effect throughout all marketing materials and promotional products. The Combination Club has gone from strength to strength, becoming an established local community club with a truly knock out brand.

"Asking Joel to help me with my branding was one of the best things too to happen to my business. He took me through a process that helped me understand how my brand could best work for me. He genuinely cared about my business and the service I offer to my clients. I'm over the moon with what Joel has produced for me, it has received plenty of positive feedback and has increased the perceived value of my business."

Farrell Masterson, The Combination Club

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