Design Concept
The challenge was to create a visually distinctive brand identity that would cut through a crowded agency market. The creative concept was inspired by the company's three core pillars. The graphic 'A' symbolises these pillars, creating a bold, unique visual identity that works seamlessly across all branded assets.
In addition to the icon and logo, the Adfabric pattern serves as a key identifier for the brand. Inspired by microscopic images of woven fabric, the pattern is an adaption of the three pillar icon, ensuring a cohesive visual connection when used together.
"It was an absolute joy working with Joel on Adfabric’s re-brand. Joel showed thorough understanding of my brief and hit the nail on the head straight away with the overall direction of look and feel. The entire process was both really thorough and really fun. Joel delivered over and above my expectations for this brief and I couldn’t be happier – would highly recommend!
Hannah King
Adfabric Founder