Design Concept
The challenge set was to create a visually distinctive brand identity, one that would cut through the swathe of other agencies within the market. The creative concept for this design was built around and inspired by the three core pillars . The graphic A symbolises these pillars creating a unique and bold visual identity that works across all branded assets.
In addition to the icon and logo, the Adfabric pattern is also a key identifier for the brand. Inspired by microscopic images of woven fabric, the pattern was created by adapting the three pillar icon, ensuring a strong visual connection when used together.
"It was an absolute joy working with Joel on Adfabric’s re-brand. Joel showed thorough understanding of my brief and hit the nail on the head straight away with the overall direction of look and feel. The entire process was both really thorough and really fun. Joel delivered over and above my expectations for this brief and I couldn’t be happier – would highly recommend!
Hannah King
Adfabric Founder