Design Concept
This bold and playful identity was developed in close collaboration with Kat and Dan, ensuring the identity felt a true reflection of who they are, how they work and their aspirations for their business. The Audacious monogram was designed to both stand proudly on its own and work alongside the logotype, creating an impactful visual identity.
"We enlisted Joel asking him to create a strong and confident logo for Audacious. He got straight to the heart of what made our company tick, recognising that our logo should also capture our personalities, our sense of fun, our scrappiness and our big ambitions. He thoughtfully researched inspirations from the art and design world to see what might resonate with our comedic, playful and rebellious nature and we worked together to figure out what felt right for us. In the end we got excited about a Saul Bass inspired route, which when brought to life by animation, felt both fun and epic at the same time. We feel really confident and excited by our new brand identity and we hope to enlist Joel again soon for further design elements as we continue to grow."
Kat Audritt & Dan Butterfield
Audacious Productions