Design Concept
The creative focus for the new identity leant into the rich cultural heritage of the founder. Visually and tonally we took cues from West African art, graphics and textiles, drawing from the strong history of storytelling through symbolism and art.
“I had an incredible experience developing my company logo with Joel. From our first conversation, he took the time to fully understand my initial ideas, offering thoughtful suggestions based on both the brief and his own in-depth research. Even as I made several pivots along the way, Joel remained flexible and supportive throughout the process. The entire journey of shaping my brand identity was not only seamless but genuinely enjoyable. The final result captures both me and my company perfectly, I couldn’t be happier. Huge thanks to Joel for his dedication and hard work.”
Yvonne Isimeme Ibazebo
Turnover Films